If you bike around town as much as I do, you probably hate the helmet hair you encounter on a daly basis. Well, thanks to these two Swedish design ladies of Hovdig, you can let your head go helmet free. To get the full impact of this amazingly innovative design, you have to watch the video below. The duo design team touch upon their design goals, inspiration, and briefly mention the challenges they encountered as female designers, which I love. The price of the product is a little steep at the moment but I hope it becomes a little more mainstream and affordable in the near future.
The Invisible Bicycle Helmet | Fredrik Gertten from Focus Forward Films on Vimeo.